Artist for
unity

Artist for
unity

Artist for
unity

You Should Never Have to Be Less Jewish to Become More Successful.

Artists For Unity is for the Jewish photographer, designer, filmmaker, writer, musician, artist, producer, stylist, creator, the person trying to make something of themselves without hiding who they are to get there.

AFU is a registered 501(c)3

We help Jewish creatives meet each other, fund their work, show their work, & get into rooms they could not get into alone.

15M+

15M+

15M+

Media reach

2

2

2

Exhibitions produced

4

4

4

Cities / Institutions

90+

90+

90+

Public figures involved

Zusha Goldin

Meet Our Founder

Born the youngest of 11 children in an Orthodox-Jewish-family in Brooklyn, Zusha Goldin learned early that resilience, faith, and perseverance shape what is possible.

Born the youngest of 11 children in an Orthodox-Jewish-family in Brooklyn, Zusha Goldin learned early that resilience, faith, and perseverance shape what is possible.

At just 20 years old, he moved to Los Angeles with no money, no connections, and one goal: to build a life of purpose on his own terms.

At just 20 years old, he moved to Los Angeles with no money, no connections, and one goal: to build a life of purpose on his own terms.

Less than two years later, after launching his career in the middle of the COVID-19 pandemic, Zusha had become a sought-after photographer working with Fortune 500 CEOs & internationally recognized artists, including Bryan Cranston, Ben Stiller, and Selena Gomez.

Less than two years later, after launching his career in the middle of the COVID-19 pandemic, Zusha had become a sought-after photographer working with Fortune 500 CEOs & internationally recognized artists, including Bryan Cranston, Ben Stiller, and Selena Gomez.

  • Zusha Goldin

  • Zusha Goldin

On October 6, 2023, he shared a video of himself photographing passersby in Jerusalem’s market.

By the next day, after the October 7th attack.

The comments on that same post had transformed into a flood of antisemitic threats and harassment.

Comment screenshot
Comment screenshot
Comment screenshot

Instead of staying silent,

he chose to act.

Zusha’s first exhibit titled: Artists Against Antisemitism transformed online hate into undeniable public evidence.

More than 35 public voices stood beside the Jewish community holding the exact antisemitic messages sent to Zusha, exposing the reality Jewish youth experience every day.

Ginnifer Goodwin

Emmanuelle Chriqui

Paul Walterhauser

Debra Messing

James Maslow

Jennifer Jason Leigh

Julianna Margulies

Tiffany Haddish

Archival black-and-white profile portrait of a woman with her hair in a bun
1970 Hairdressers Journal advertisement for the London Institute and Morris School of Hairdressing, 247 Tottenham Court Road, London

Institution building runs in Zusha’s family.

Zusha’s great-aunt Celia Franca founded the National Ballet of Canada. Celia was born Tzivia Franks into a Jewish immigrant family in London. As she entered the elite world of ballet, Franks became Franca, and her Jewish identity became less visible.

Zusha’s great-uncle Alfred Morris built the largest independent hairdressing school in Europe. Alfred spent his life teaching people how to build careers in beauty. Notable students include the world-famous Paul Mitchell.

Different generations. Different industries. Different relationships to being Jewish.

But they built.

Every Jewish creative has the same underlying fear

“Will I lose an opportunity if I show up as myself, or do I have to hide my identity?”

Whether you're Christian, Muslim, Jewish,  or Bahai you should never have to hide your identity to further your career.

Whether you’re Christian, Muslim, Jewish,  or Bahai you should never have to hide your identity to further your career.

“Do I wear the star of David to this meeting?”

“Do I wear the star of David to this meeting?”

“Do I wear the star of David to this meeting?”

“Do I mention where I am from?”

“Do I mention where I am from?”

“Do I mention where I am from?”

“Is this story too Jewish?”

“Is this story too Jewish?”

“Is this story too Jewish?”

“Will my name change how they see me?”

“Will my name change how they see me?”

“Will my name change how they see me?”

We’ve Done Exhibits In:

West Hollywood

West Hollywood

West Hollywood

Manhattan

Manhattan

Manhattan

Miami Art Week

Miami Art Week

Miami Art Week

Columbia University

Columbia University

Columbia University

How Artists For Unity Came to Be

Artists For Unity started out to raise awareness of the virulent antisemitism all over social media and to build unity between all peoples. Our exhibitions successfully did that. The exhibitions ran in West Hollywood, Manhattan, Columbia University, and Miami Art Week.

Then we noticed something we hadn’t planned for. We watched Jewish creatives meet people who could hire them, fund them, collaborate with them, and open doors. We realized the exhibitions could be more than a place to show work. It could be a place to build careers.

And we realized that might be the bigger opportunity. Jewish creatives got the opportunity to further their career in an environment where they got to be fully themselves.

And when Jewish creatives can embrace their identity, and create fashion, art, movies, songs, etc, that’s what shapes the culture.

Miami Art Week.

Columbia University

West Hollywood

Manhattan

Our Mission

Media, Art, Music, and Film is what shapes culturee. We’re here to help the next generation of Jewish artists build careers in fashion, art, music, and film, so the world sees who we are through what they make.

What We’re Working on Next

We are raising $410,000 to build the next phase of Artists For Unity around 5 things

01

01

01

Fund the work

Grants and commissions for Jewish photographers, filmmakers, writers, designers, musicians, artists, and other creatives with something worth making and not enough resources to make it.

02

02

02

Show the work

Exhibitions and cultural projects that give emerging talent an actual platform, and bring that work into cities, campuses, and institutions where it can reach people far beyond our own community.

03

03

03

The Chain

A new exhibition asking a simple, deeply personal question: after 4,000 years of migration, persecution, assimilation, and reinvention, why do Jews keep choosing to remain Jewish?

04

04

04

Connect the people.

One of the most difficult aspects of building a career is connecting with the cultural gatekeepers who can take a chance on you. Our goal is to give Jewish creatives the opportunity to meet one another, find collaborators, build friendships, meet mentors, and walk away knowing people who can help move their careers forward.

05

05

05

Open the doors.

Mentorship, introductions, & access to people further ahead. Editors, curators, agents, producers, designers, executives, publishers, managers, and others willing to help the next person get in.

Founding Partners

Help us open doors for the next generation of photographers, filmmakers, writers, designers, musicians, & producers, the people who will shape how the world sees the Jewish people.

01

Cornerstone

The people closest to the work. A private walkthrough of the upcoming exhibit with Zusha himself, before it opens to anyone else, print included. Your name attached to a specific Jewish creative's first commission, so you know exactly who you helped before the world does.

$50,000+

02

Chain Builder

Preview night for The Chain, walking the space with Zusha before it opens to the public. A signed print from the exhibition. And word on exactly where the rest of your gift moved: which Jewish creative got funded, what they made.

$15,000–$49,999

03

Room Opener

Priority seats at every opening and event we produce, The Chain included. Real updates on the specific creative your gift funded, not a quarterly newsletter. A seat at the donor dinner before the doors open to everyone else.

$5,000–$14,999

04

First In

Your name listed as a founding supporter of The Chain. An invitation to every exhibition we produce. First access to tickets before they go public.

$1,000–$4,999

Help make sure the next great Jewish creative never has to choose.